CLIENT | ZAFI

Zafi Brand Identity

Zafi is a new natural bug repellent brand whose brand idea is "repellent reimagined." Their mission is to help people enjoy more of their moments, indoors or out, with less of the discomfort. Formulated with ingredients as close to nature as possible, their products protect you and the planet from harmful toxins — all while keeping away the biting bugs that disrupt your delight.

While designing their brand it was important to show crops of key moments of joy and relaxation. We also wanted the portray a bit of energy and fun to keep in mind the activites where bug repellent is generally being used. We hope you enjoy our case study!